Enlarge / Hulu on the Web. (credit: Samuel Axon)
In February, Hulu will drop the price of its ad-supported, on-demand streaming service from $7.99 per month to $5.99, while also raising the base price of its live TV cable replacement service from $39.99 per month to $44.99, Deadline reports. Its ad-free on-demand service will stay at $11.99.
The price changes will go into effect for new customers on February 26 and for existing customers in the billing cycle that follows that date.
One of Hulu’s chief competitors, Netflix, did just the opposite recently—it raised the prices of all its plans by a dollar or two per month. Hulu is structured quite differently from Netflix, though; while Netflix licenses some shows from other content providers, its primary focus is on original content produced just for the online platform. Hulu, on the other hand, is co-owned by several of the broadcast TV networks and is primarily oriented toward distributing those networks’ shows (and other content from traditional Hollywood sources) online. Hulu has some original series, too, though.