Earlier this year, Apple announced it would launch a major new campus in the US, its second largest behind the Cupertino headquarters. Now we know where.
Apple announced this morning that it will spend $1 billion to open a new campus in the southern tech hub of Austin, Texas, and that it will open new offices and add 1,000 new jobs each to San Diego, Seattle, and Culver City, California, which is a municipality in the heart of Los Angeles. Further expansion is also planned in Pittsburgh, New York, Boston, Boulder, and Portland. It also plans to invest $4.5 billion in data centers like those in Nevada, North Carolina, and Arizona this year and next.
The company has gone to great lengths to position this as part of a narrative about the vast number of people it currently employs and will employ in the future across the United States. Apple hopes this will counter criticisms about its manufacturing operations and partners in China. The industry giant says it is on track to create 20,000 new jobs in the US by 2023. It also plans to spend $30 billion on new facilities by that date. Apple currently employs about 90,000 people in the US.