• Apple Senior Vice President Angela Ahrendts presents at an Apple event in October of 2018. [credit:
    Valentina Palladino

Apple retail chief Angela Ahrendts will vacate her position and depart the company in April. A press release on Apple’s website says Ahrendts is leaving “for new personal and professional pursuits.” She holds the title of Senior Vice President, Retail, and reports directly to CEO Tim Cook.

In 2014, Ahrendts joined Apple from Burberry, where she had been CEO. She had been credited with reversing negative trends and with Burberry transforming its business. She did this by devising a playbook that was inspired in part by Apple. Before that, she had worked in other executive, operational, and marketing roles in the fashion industry since the ‘80s.

In a statement about Ahrendts’ departure, Cook said, “I want to thank Angela for inspiring and energizing our teams over the past five years. She has been a positive, transformative force, both for Apple’s stores and the communities they serve. We all wish her the very best as she begins a new chapter.”

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